Sadness:
I can't find my camera charger!! Therefore I cannot use my camera or post any pics- :(
There is no sun here- it's been dark for days... but the snow is very pretty :)
My hormones are all out of wack.
Anger:
Motrin has a new ad campaign bashing baby wearing mums. See it here: http://motrin.com/
This is the response I sent to their marketing director:
"To Whom it May Concern,
Your current "Momologue" campaign is, in many ways, extremely offensive! The idea that babywearing causes great strain and pain to the wearer is blatant misinformation. Babywearing, when done correctly, is far more comfortable than any other means of holding your baby. Take it from a mother of a five month old boy, who wears her son up to six hours at a time and feels FAR less discomfort or pain at the end of the day than when trying to manage caring for him and housework without a sling.
Please, also consider, that suggesting that merely wearing you baby makes you "look like an official mom", sounds more like it is a fashion trend than the centuries old bonding and productivity ideal that it actually is. If you would like to attract frazzled, harried, and exhausted mothers to use your product, perhaps a more heartfelt campaign about the actual trials of motherhood would be more effective. Please, consider your audience! We babywearing mothers are FAR more grateful for our slings and pouches that we are for those little bottles of pills!
I ask that you please remove this offensive and misleading ad campaign from your website and all other marketing outlets.
Sincerely,
Amber Beyke
Monday, November 17, 2008
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